Following up on Congress’s questions around data brokers…
this is quite a question. In the vast and complicated ecosystem of advertising and ad tech there can be a very nuanced discussion around data brokers and the services they provide. After all, why would there be so many of them and why would they be extracting so much money from the advertising ecosystem?
In this essay I will explain…
There’s actually a really good explanation already I can just embed in here.
Ok, just a little trick:
Take the following content and just swap in the words “data broker” every time you hear the word “war”.
There, solid explanation. We may discuss.
This post represents my **personal** opinion and does not reflect the position of my current, past, or future employers, this platform, or anyone other than me singularly.